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White Paper Sustainability

Two Heads are Better than One: A Collaborative Approach to Hotel Sustainability

The white paper explores the benefits of engaging both employees and guests in a hotel's sustainability initiatives. The authors argue that a dual approach is more effective for improving hotel sustainability, as it brings together the strengths of both stakeholders, leading to a more efficient use of resources and a culture of sustainability that drives continuous improvement.

Dr. Detlev RemyDr Michael A. Kruesi
By Dr. Detlev Remy and Dr Michael A. Kruesi

The white paper explores the benefits of engaging both employees and guests in a hotel's sustainability initiatives. The authors argue that a dual approach is more effective for improving hotel sustainability, as it brings together the strengths of both stakeholders, leading to a more efficient use of resources and a culture of sustainability that drives continuous improvement. Firstly, the paper highlights the advantages of engaging employees, including increased job satisfaction, employee morale, and a more productive and motivated workforce. Secondly, the advantages of engaging guests are outlined, including cost savings, improved brand image, better communication and increased loyalty. The authors then outline 10 strategies for both engaging employees, as well as 10 strategies for engaging guests, before highlighting some industry examples of where this has been done in practice. The white paper then presents the findings of research conducted on Singaporean hoteliers, examining their views on this collaborative approach, before concluding the white paper with an action plan that hoteliers could implement.

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Dr. Detlev REMY

Associate Professor [email protected]

Sustainability
Dr. Detlev Remy
Dr. Detlev Remy
Associate Professor, Business, Communication and Design (BCD), Singapore Institute of Technology (SIT)

Associate Professor Detlev Remy teaches at the Singapore Institute of Technology. His research interests lie in revenue management metrics and developments, its alignment with digital marketing, and data analytics.

Dr Michael A. Kruesi
Dr Michael A. Kruesi
Associate Professor in the Hospitality and Tourism Management Programme, Singapore Institute of Technology (SIT)

Dr. Michael A. Kruesi is an Associate Professor in the Hospitality and Tourism Management Programme at the Singapore Institute of Technology (SIT). He began his career in hospitality and tourism in 2002, working in hotels in New Zealand, Switzerland and Peru, before completing his PhD at Auckland University of Technology (AUT) in 2015. His academic career has since taken him from AUT to the National Kaohsiung University of Hospitality and...

Singapore Institute of Technology (SIT)
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Singapore Institute of Technology (SIT) is Singapore’s premier university of applied learning and the third largest university by intake in Singapore. SIT’s vision is to be a leader in innovative learning by integrating learning, industry and community. Our mission is to nurture and develop individuals who build on their interests and talents, to innovate with industry, and impact society. We place industry and individuals at the heart of SIT.